Less is More: Limited colour graphics in design
Autor: kolektiv•Anglicky•2017•Phaidon
V dnešní době téměř neomezených možností všech druhů materiálů a barevného chaosu se prosazuje pravý opak, jak ostatně hlásá název knihy - Méně je více. A to nejenom v barevnosti, ale také v návrhu, balení, designu nebo vizuální ekonomice. Jde o poctu modernímu umění.
Název: Less is More: Limited colour graphics in design • ISBN: 9789881320490 • Jazyk: Anglicky • Rok: 2017 • EAN: 9789881320490 • Hmotnost: 2.09 kg • Vazba: měkká • Počet stran: 256 • Rozměr: 190x255 mm • Nakladatel: Phaidon
informace ke knize
Detail knihy ~ Less is More: Limited colour graphics in design, kolektiv
Today’s printing technology allows colour to bloom in profusion on virtually any kinds of communication materials. Amidst the sea of colourful chaos, a stream of cutting edge visual identities proves that reducing their palette is one effective way to get a message across. From fashion labels, music festivals to weddings, these brands and individuals around the world speak aloud as they transmit values in a simple palette. It’s overwhelming to see how intricate ideas unfold in layers by other means — through textures, structure, layers and form.Less is More collates about 120 projects that use only a few colours to attract the eye. In three chapters, categorised by the number of colour inks applied, these creative solutions or visual experiments represent a refreshing departure from mainstream designs that play with selective colour formulations, materials, special printing and graphic details and make a unique appeal. They are tailored for clean and effective brand identities, packaging designs, publications and events, large and small. Whether it is for affordability, visual economy, a non-existing colour stock, or a tribute to modernist art, it is a proof that designs can speak more with less.
