Management of Art Galleries (3rd edition)
Autor: Magnus Resch•Anglicky•2018•Thames & Hudson
Nejnovější vydání nejprodávanějšího průvodce pro provozování úspěšné galerie Kompletní ilustrovaná a komentovaná edice dopisů v šesti svazcích s CD-ROM v jejich původním jazyce
Název: Management of Art Galleries (3rd edition) • ISBN: 9780714877754 • Jazyk: Anglicky • Rok: 2018 • EAN: 9780714877754 • Hmotnost: 1.00 kg • Vazba: brožovaná • Počet stran: 152 • Rozměr: 146 x 210 mm • Nakladatel: Thames & Hudson
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Detail knihy ~ Management of Art Galleries (3rd edition), Magnus Resch
The latest edition of the bestselling guide to running a successful gallery, told from the expert perspective of art-world insidersWhat makes an art gallery successful? How do galleries ensure their marketing is right? How should galleries best approach new markets and customers, while still serving their loyal clientele? Based on the results of an anonymous survey sent to more than 8,000 galleries in the US, UK, and Germany, Magnus Resch's insightful examination of the business of selling art, newly updated and revised, is a compelling read, with an approach that is both aspirational and practical.
"Magnus gives the art world plenty to think about."?New York Times
"At its core, Magnus's study explores the financial challenges facing galleries today. Anyone in the field can gain insights from his observations and research."?Artsy
