The Package Design Book

Autor
InformaceAnglicky, 2017
PopisBalení je velmi podceňovaná umělecká forma. Obal může prodat, ale i odradit zákazníka.
více informací
Dostupnostdo týdne
Cena s DPH
529
Změna měny Platba v EUR

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NakladatelTaschen
ISBN9783836555524
EAN9783836555524
JazykAnglicky
Rok vydání
Hmotnost1.47 Kg
Rozměr140x195 mm
Vazbapevná
Počet stran296

Bližší informace o knize "The Package Design Book"

Balení je velmi podceňovaná umělecká forma. Obal může prodat, ale i odradit zákazníka. The Package Design Book, autor Pentawards, Julius Wiedemann.


Anotace knihy " The Package Design Book, autor Pentawards, Julius Wiedemann"

As the first thing a consumer sees when looking at a product, the packaging can make or break a sale. Each year, the Pentawards celebrate the underrated art of package design by recognizing the most influential pieces from around the world. Featuring hundreds of works and with key pieces described in detail, this book brings together the lucky winners to celebrate the vivid creativity of packaging in its every form.

Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, it can make or break a sale. Every year, the Pentawards celebrate the art of the package by recognizing the world's most groundbreaking and influential designs. Designers compete in five main categories — beverages, food, body, luxury, and other markets — and no fewer than 50 sub-categories.

Featuring a selection of hundreds of works, this book brings together Pentawards winners from 2008 to 2016, providing a vivid demonstration of creativity in every form of packaging. Readers will discover, through product descriptions and plenty of images, what drives design industry leaders and agencies behind these creations, which permeate all aspects of our everyday lives. This well of inspiration will not just serve design and marketing professionals, but anyone with an interest in the creative process of packaging.

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Obsah knihy: The Package Design Book

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