Branded Interactions
Autor: Marco Spies•Anglicky•2016•Thames & Hudson
Praktický průvodce digitálního designu. Firemní webové stránky a on-line obchody jsou jen jednou ze součástí interaktivního identity značky. Mobilní aplikace jsou důležitější než kdykoliv předtím, a interaktivní body, které jsou i billboardy jsou všude: rozhraní je nyní značka.
Název: Branded Interactions • ISBN: 9780500518175 • Jazyk: Anglicky • Rok: 2016 • ID: 978050051817 • Hmotnost: 2.10 kg • Vazba: vázaná • Počet stran: 360 • Rozměr: 200x265 mm • Nakladatel: Thames & Hudson
informace ke knize
Detail knihy ~ Branded Interactions, Marco Spies
Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. Mobile apps are more important than ever before, and interactive touchpoints and billboards are everywhere: the interface is now the brand.This practical guide steers you through the process of digital brand design in five key phases:
• discovering a demographic
• defining an action plan
• designing an interface
• delivering a quality product
• distributing the design to the marketplace
A wealth of documentation and diagrams will show you how to build a solid framework for any project, so you can stay true to the brand strategy while remaining flexible enough to incorporate change and creativity.
Informed and practical, and packed with real-world examples, case studies and interviews with experts from leading brands and interactive agencies, this lively book is crucial reading for anyone involved in the design of interactive brands.
