Andy Warhol (Lives of the Artists)

Autor
InformaceAnglicky, 2020
PopisPo Warholovi už nic nebude stejné - navždy změnil umění.
více informací
Dostupnostdo týdne
Cena s DPH
429
Změna měny Platba v EUR

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Nakladatelneuveden
ISBN9781786276100
EAN9781786276100
JazykAnglicky
Rok vydání
Hmotnost1.40 Kg
Rozměr132×189 mm
Vazbapevná
Počet stran128

Bližší informace o knize "Andy Warhol (Lives of the Artists)"

Po Warholovi už nic nebude stejné - navždy změnil umění. Andy Warhol (Lives of the Artists), autor Simon Veksner.


Anotace knihy " Andy Warhol (Lives of the Artists), autor Simon Veksner"

A chronicle of the key ideas that have shaped the adverts we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever- changing and fast-moving industry. Arranged broadly chronologically, the book looks at the overnight revolutions, the flashes of inspiration and the long-term evolutions that advertisers have wrought upon their industry. Author Simon Veksner guides us through the key ideas behind these changes, from the development of the first advertising formats and the history of branding, to the creative revolutions of the 1960s and the digital age. Looking forward, the book considers the most recent thinking in reaching new audiences, including the rise of neuromarketing and the latest behavioural economics. Illustrated with hundreds of examples of adverts and explaining their power to inspire, delight and annoy, but above all, to make us buy, the book is an absorbing guide to a turbulent, highly-creative industry..
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Obsah knihy: Andy Warhol (Lives of the Artists)

Andy Warhol (Lives of the Artists) - examplesAndy Warhol (Lives of the Artists) - examplesAndy Warhol (Lives of the Artists) - examples

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